I suspect this is the real reason I’m seeing so many “non alcoholic beers” on the shelves.
Ever thus: https://m.youtube.com/watch?v=_zZtxE3JzO8
As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.
Cause I dislike spreading rumours without something to back it up I went and searched a source which confirms that: https://www.kantar.com/north-america/inspiration/consumer/why-young-adults-are-turning-to-low-no-alcohol-drinks#:~:text=A%202018%20Berenberg%20Research%20report,Boomers%20did%20at%20their%20age.
Kind of a good thing to be honest. I don’t want to demonise alcohol, but people do tend to drink too much, and having slightly less alcohol in common drinks wouldn’t be a bad thing.
If you really want to get drunk efficiently you use vodka anyway.
I don’t mind this. I like beer, but some styles I like can be 7% or more which is just too strong. I want to be able to enjoy the taste, not get buzzed after one beer with dinner.
I’ve tried the non alcoholic beers but they all have a similar off taste to them.
What’s more worrying I wonder, preferring one strong beer because it’s fewer overall calories per session, or wanting multiple low strength ones so you can do more drinking? I can’t quite tell honestly
