Logitech CEO Hanneke Faber recently discussed the possibility of one day selling a mouse that customers can use “forever.” The executive said such a mouse isn’t “necessarily super far away” and will rely on software updates, likely delivered through a subscription model.
Speaking on a July 29 episode of The Verge’s Decoder podcast, Faber, who Logitech appointed as CEO in October, said that members of a “Logitech innovation center” showed her “a forever mouse” and compared it to a nice but not “super expensive” watch. She said:
I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse? The forever mouse is one of the things that we’d like to get to.
Having to pay a regular fee for full use of a peripheral could deter customers, though. HP is trying a similar idea with rentable printers that require a monthly fee. The printers differ from the idea of the forever mouse in that the HP hardware belongs to HP, not the user. However, concerns around tracking and the addition of ongoing expenses are similar.>>>>
Most of those changes to mice make very little difference to regular users. And the low-priced mice most people use aren’t so different from the old ones. Wireless is a mixed blessing because it comes with having to recharge a battery which is often not replaceable. Polling rate and DPI is only of interest to niche users. Most people probably never tilt the wheel. So for many an old wired mouse will still do fine.
Anyway, Logitech’s “forever mouse”, if it’s really forever, doesn’t really fit with the idea that mouse technology evolves enough that you need to replace the mouse every few years. That said, it’s probably the subscription that’s forever, not the mouse.
In watches, smart watches are new and still developing, and some of them already have “premium” subscription services.