• jol@discuss.tchncs.de
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    4 months ago

    Derek made a video years several back where he admits that they ran tests on their videos and that using click bait titles made their videos preform far better. So here we are.

    • PlzGivHugs@sh.itjust.works
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      4 months ago

      Thats what happens when you have algorithms promote content based on click-through rate and engagement metrics. Creators have to use click-bait and sensationalism to get their content to spread. Its common knowledge at this point. I can’t think of any sizable creators that don’t use this, and generally the more they abuse it, the larger the channel.