It allows them to change the pricing dynamically and on a whim, without the use of stuff like wireless programmable e-ink tags (like I’ve seen in grocery stores) so they reduce staffing and maximize profit.
Probably so they can Target you with an algorithmic price point, but if that’s not it, it’s so they can change their prices without having to pay someone to retag all the stuff
I recently went to a mall. A clothing store had QR codes as a price tag.
Why? Just… why?
It allows them to change the pricing dynamically and on a whim, without the use of stuff like wireless programmable e-ink tags (like I’ve seen in grocery stores) so they reduce staffing and maximize profit.
Yeah, I don’t shop at places like that. If you have a product on a shelf and I can’t find a price tag, I don’t buy it.
Opens up a web page with a tracking cookie so they can analyze what interests you.
And if their profile thinks that you’re better off your price tags might be higher than someone on welfare
How would that work at the register though? How would they link your scan with your purchase?
Probably so they can Target you with an algorithmic price point, but if that’s not it, it’s so they can change their prices without having to pay someone to retag all the stuff
Saves them having to reprint the tags when prices change I guess, but as others suggest it might also be for tracking.