For a period I was an IT consultant for a company dealing with Supermarkets. The owner taught me many things about this business. The grocery store has contracts with the suppliers telling at which level the product must be (people tend to buy what’s in the eye level) and how many columns of items the product will have (called facing IIRC). Like Hans Ketchup will be in the 4th shelf up and it’ll have 6 columns showing the front label. If the product is in a corner or in an island, everything is in the contract.
I’ve seen workers with papers printed with a picture of how the shelf must be organized.
He also told me about prices. Things that have the power of the brand will be always priced higher, like “product X will be priced 15% higher than the most expensive competitor in this store”.
That paper employees have is called a planogram. Some group in the corporate office creates them and sends them to the stores. They are supposed to match the type and size of shelving you have in a specific location. This only happens some of the time, the rest of the time, the manager gets upset you changed the planogram, even though it doesn’t match what you have.
For a period I was an IT consultant for a company dealing with Supermarkets. The owner taught me many things about this business. The grocery store has contracts with the suppliers telling at which level the product must be (people tend to buy what’s in the eye level) and how many columns of items the product will have (called facing IIRC). Like Hans Ketchup will be in the 4th shelf up and it’ll have 6 columns showing the front label. If the product is in a corner or in an island, everything is in the contract.
I’ve seen workers with papers printed with a picture of how the shelf must be organized.
He also told me about prices. Things that have the power of the brand will be always priced higher, like “product X will be priced 15% higher than the most expensive competitor in this store”.
This sounds like it could be made into a video game lol
Shelfing Simulator 2023
This might actually end up being a fun game
That paper employees have is called a planogram. Some group in the corporate office creates them and sends them to the stores. They are supposed to match the type and size of shelving you have in a specific location. This only happens some of the time, the rest of the time, the manager gets upset you changed the planogram, even though it doesn’t match what you have.
I’m a Hans ketchup man my myself. It’s beat when eaten solo.