Amazon may be monopolistic, but I have access to more products through from different brand names than I do through the rest of the local multinational chains.

That’s the core issue, I think.

Amazon might be the first major case of monopolistic tendencies where the firm’s behavior hasn’t been obviously disadvantageous (or obvious it will be in the not so distant future) to the consumers from the getgo. So you’d effectively be regulating and banning towards a worse consumer experience, as of now…