The article criticizes recent media coverage portraying Mark Zuckerberg as “cool” again based on his success with Threads and a shirtless photo he posted. The author argues that Zuckerberg’s photo looks like that of a middle-aged man cheating on his wife, and that Threads’ success is questionable given it is mostly used by journalists and brands. The author concludes that despite any business success, Zuckerberg’s role in Facebook’s issues make him unlikely to ever be truly “cool”, and urges journalists to stop describing him as experiencing a “Hot Zuck Summer”.
Gross
Pretty sure it’s just paid for media hype. This is just the pushback of journalists who were somehow convinced that people actually like zuck now, and/or were paid to drum up more drama around this to drive engagement. This happens a lot. It’s like the distant, braindead cousin of moral panics. I’m not sure what societal harm could come of this constant bickering about inconsequential “discourse” like this but it sure is annoying
Not having mental energy to care about important things. Bread and circuses, fall of Rome…