The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • Nachorella@lemmy.sdf.org
    link
    fedilink
    arrow-up
    9
    ·
    1 year ago

    It’s weird that it costs so much when some streaming services are cheaper and they can afford to create content and youtube just pays its content creators a tiny bit of ad revenue.

    • MooMix@beehaw.org
      link
      fedilink
      arrow-up
      3
      ·
      edit-2
      1 year ago

      Yeah, I can’t disagree honestly. The Disney+/Hulu/ESPN ad free bundle is like $20/month usd.

    • jjagaimo@lemmy.ca
      link
      fedilink
      arrow-up
      5
      ·
      1 year ago

      Probably because it helps a bit to offset their high losses for infrastructure (servers, bandwidth, storage, compute for compression, search, indexing and backups, electricity, networking, employee wages)