Meta conducted an experiment where thousands of users were shown chronological feeds on Facebook and Instagram for three months. Users of the chronological feeds engaged less with the platforms and were more likely to use competitors like YouTube and TikTok. This suggests that users prefer algorithmically ranked feeds that show them more relevant content, even though some argue chronological feeds provide more transparency. While the experiment found that chronological feeds exposed users to more political and untrustworthy content, it did not significantly impact their political views or behaviors. The researchers note that a permanent switch to chronological feeds could produce different results, but this study provides only a glimpse into the issue.
I think this is bullshit. I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave. That doesn’t mean I hate it, I’m just done!
From Facebook point of view, then your engagement is low. Low engagement = less ad views = they make less money
So they need to maximize doom scrolling. Turn off your brain and scroll for a couple hours with stuff the algorithm choose for you, thanks
This.
The headline is kind of awful - users finding satiation and logging off to do something else is not a sign that users had an unsatisfactory or suboptimal experience. Maybe they actually enjoy the experience more.
But it’s not optimizing for Meta’s business goals.