My personal thoughts
At first it came off a bit whiney, but I watched the entire thing and I’m glad I did. It shows a pattern of carelessness and in some cases complete douchebaggery of LMG.
What they did to Billet Labs is absolutely un-fucking excusable. LMG and Linus, in particular, needs to be mercilessly shamed for that until Billet Labs gets a clear and unequivocal apology and paid restitution for damages. Fucking shameful. What a bunch of pricks.
Video Description
This video is not monetized. This video covers our serious concerns regarding the data accuracy of Linus Media Group, including Linus Tech Tips, ShortCircuit, and TechQuickie, particularly as it relates to rushing content out the door to favor – by staff’s own admission – quantity over quality. As the company continues to expand into its LTT Labs direction, the importance of accurate data increases; however, even as ‘only’ entertainment, there are still certain responsibilities to the consumer and the manufacturers to report fairly (and to have defined corrections processes in place). We tried to approach this as objectively as possible and hope that viewers are able to listen to the evidence we present, particularly as it relates to significant and frequent data errors that now present in nearly every technical review video.
I would disagree. Linus has a tendency to put his foot in his mouth or probably say he phrases many of these discussions in very bad ways. You see this with him talking about “Is using adblocking piracy” or “Warranties are only trustworthy as the company you buy them for” (Trust me bro) or the many other controversial views he has had. Where at the face of it it looks pretty incendiary but if you ignore what he said initially and look at what he is actually meaning to say. I think the whole Billet labs’ cooler thing was a stupid video and they should have done it with a 3090 TI FE as it was meant for but Linus meant it was a “bad product” because its a $900 cooler for a last gen cooler on a 1800+ GPU. Anyone willing to spend that amount of money is probably going to spend it on the newest thing, that being the 4090. Now where this comes to bite Linus in the ass is they have a preorder for a 4090 fe (for the same price as the 3090 ti one) here Which is set to release around next month or November. Now its clear many things weren’t discussed but off the broken concepts that Linus was presented/or at least absorbed he isn’t wrong that noone would want a exotic cooler with a last gen gpu but its clear there was a major breakdown in the communication pipeline here.
Edit: Haven’t had any comments yet but I will say LTT really done fucked up with the whole auctioning off the prototype and its clear there is some issues with the organization of LTT. I don’t think they did this out of malice more they had a contact who didn’t talk to the logistics team or the team handling LTX. So out of mistake the prototype got sold even though they said they would send it back. That is pretty god damn egregious. I can understand why there was a fuck up but man they really screwed the pooch on this one.
I think needing to write a wall of text to say Linus said this but he actually meant… shows a need for Linus to move away from off the cuff segments, and stick to scripted content.
It’s not just a Linus thing, but for those who are strongly associated with a company brand it’s the better move to start distancing personal opinion pieces from what can be associated with the company. He’s not just some random employee of LTT who can have their thoughts hand waived away as not representing the views of the company. LTT has a way to go before everything stops being associated with Linus when it comes to the good or the bad.
Now, selling a prototype that was sent to you to make a video on is not good obviously, but as long as they get compensated for it, it should be no big deal. Logistical fuck ups happen and this isn’t new or uncommon. The whole idea of Linus ruining their public image based on a “bad faith” representation of the product has little standing in my mind. The crux of his assessment of the product is spot on and you also touched on this. There’s like 4 people willing to spend as much on a cooling block made from billet copper as their GPU. Regardless of current Gen or last Gen. Most people are just going to save that money to buy the next generation graphics card or upgrade elsewhere in their build where the price/performance is much more reasonable.
They might have sold it to a competitor so this could be a big deal. Not to mention this was one of Billet Lab’s only prototypes and could’ve set them back months in terms of R&D.
How do they know it’s a bad product if they didn’t bother to test it under the conditions it was designed for? It was a prototype, not a final product. In the original video, Linus is surprised (and maybe a bit upset) that the other guy didn’t grab the right card or even notice that he didn’t get the right card.
And to the point of the comment you replied to: it doesn’t matter what the cost of the cooler was. If it was the best of the best then it was worth showing that. LTT does not seem to have a consistent viewpoint of “practicality”. Even if we ignore that, saying “this product isn’t worth the cost” is very different than the “useless” comment they ended up with.
The whole situation is what I like to refer to as “fractally wrong”. No matter the perspective, how close or far away, it’s always wrong.
Again if you are charging 800+ dollars and again to Linus’ point of view he wasn’t aware of the 4090 FE edition of this cooler, doesn’t make sense for buyers. Most of the video they are complimenting the machining of the piece.
I don’t think they ever say useless in the original video. Could you provide me a link of them doing so but gave it a quick scan via transcript and not seeing it. To me they just say its a bad product (with Linus’ limited knowledge of said product).
Yes he was, he commented on it in the original video, which the GN video included.
My bad, I should not have quoted a word that they didn’t use directly. But still, his final conclusion, as included in the GN video, is that nobody should buy it, and not just because of cost.
The problem I have with this is that if he’s known for these things and he knows it, why not hire someone to do the communication for him instead of making the same mistakes every time. Or is he too stubborn or not smart enough to realise the damage he is doing to his brand?