Apple wants to trademark an image of an apple in Switzerland, and this could force a 111-year-old fruit company to change its logo.

Apple wants to claim depictions of actual apples.

  • pushka@beehaw.org
    1·
    2 years ago

    Actually Moses was VERY prudent, and strategically didn’t use the exact word ‘apple’ only ‘fruit’ and ‘of the tree’ - because he knew apple would be a litigious bitch

    Now the serpent was more subtil than any beast of the field which the Lord God had made. And he said unto the woman, Yea, hath God said, Ye shall not eat of every tree of the garden?

    And the woman said unto the serpent, We may eat of the fruit of the trees of the garden:

    But of the fruit of the tree which is in the midst of the garden, God hath said, Ye shall not eat of it, neither shall ye touch it, lest ye die.

    And the serpent said unto the woman, Ye shall not surely die:

    For God doth know that in the day ye eat thereof, then your eyes shall be opened, and ye shall be as gods, knowing good and evil.

    • fear@kbin.social
      1·
      2 years ago

      Apple’s PR representative stated:

      If all apples are fruit, and all fruit are of a tree, then surely all fruit of a tree are apples. The world needs to understand that every fruit is our intellectual property now. We’ve earned that place with our iconic innovation. We’re currently in talks with Fruit of the Loom, and our team is confident that they will rebrand as ‘Of the Loom’. It’s a fresh, modern take for their products that will be mutually beneficial to both parties.

      I reached out to Fruit of the Loom’s PR representative, nothing yet.