For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
What about the content creators? I don’t care about Google, but I want the people who make the things I enjoy to get paid.
Sure, you can subscribe to patreons, but you can’t subscribe to everyone’s, and frankly, 99% of people don’t subscribe to any.
I guess we can all just say ha doesn’t matter I got mine and try to not think about it. I guess that is the plan.
It’s not your responsibility to make up for Google’s shortcomings. They’re a ~5 trillion dollar company now. They could easily change their payment structure if they wanted to, but they don’t because their shareholders are more important. If a company with >10^8 times more net worth than you isn’t going to bother, then don’t make it your responsibility.
It’s sad, but unfortunately, the creators made a deal with the devil, and it’s not regular people’s responsibility to get them out.
And don’t forget, there was a time when nobody made any money for posting things on youtube - it was just a site for sharing things people found novel and interesting, with no expectation of remuneration whatsoever. I would even argue that it was a much better time to be there than it is now - back before they had recommendation algorithms pushing people to all kinds of deplorable content and pushing the biddings of far-right dictators. Rewarding Google for this kind of behavior only makes it worse.
If you truly care about a creator you can buy their some of their merch. The profit from that will out-value watching every one of their videos with ads for the foreseeable future.
The majority of people that uploaded their video on youtube never see those ads money because they don’t meet the criteria to receive ad revenue, and those that do, get so little and earn most of their income from other sources (endorsements, paid review, etc). Those minority who blocked ads don’t really affect content creator’s bottom line in a meaningful way. Subscription is another matter though because it pays higher rates, though still pretty low compared to other income stream.