For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
I mean, yeah that’s mostly all true; but you’re kind of missing the point. Alphabet created the ad-soaked centralised monopoly you describe. They obviously shut down Google Video pretty quickly after buying YouTube. They bought-out or strangled competitors, leveraging their SE dominance, to get to where they are now, which is offering small pockets of content scattered about in an advertising platform. Alphabet knew what kind of monster they wanted to create and set about doing it. More adverts equals more profit. Profit must increase year on year. That’s how it works. I don’t begrudge Alphabet trying to fleece everybody - it’s how capitalism operates. I just don’t buy into the “good old Google letting me watch stuff for (almost) free” mantra.