Google was already in the middle of a class-action lawsuit regarding the incognito mode, where they were accused of tracking user activity. And, they agreed to settle the lawsuit.
To conclude that and move on, they will have to make the necessary changes to prevent another lawsuit against them.
Of course you’re correct but the quote you’re using is in regards to Google.
Yes. And my point is: the best course is a action is not waiting for Google to do the right thing, but to move away from Google