While it is no secret that exploitative practices are interlaced with capitalistic tendencies, the practices are becoming intolerable. Signing up to pay usually takes only two clicks that are prominently visible whereas cancelation options are hidden away in deep settings requiring multiple clicks. Pricing often feel arbitrary with no reference points. Every large company grows with the intention of exhibiting monopolistic behavior. This is not sustainable and should not be tolerated.
Free money has dried up, so competition is drying up a bit too. And without free money, the big guys are feeling some squeeze and now want to extract the rent they always planned to eventually extract.