SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
The protests aren’t all useless, necessarily.
Subs that go NSFW are depriving Reddit of advertising revenue, and sites that change their purpose are likely to drive away some users who don’t want to shitpost, who might then go looking for alternatives.
I doubt it’s seriously hurting Reddit, if at all. People would really hurt Reddit if they just stopped using it entirely. No posting, no commenting and no lurking.