• Hyperreality@kbin.social
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    1 year ago

    If X is no longer twitter, how long till the copyright on the twitter brand expires?

    You can’t argue anyone would confuse a website called twitter with ‘X’.

    Maybe Zuckerberg could rebrand threads Twitter.

    • IWantToFuckSpez@kbin.social
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      1 year ago

      Trademark not copyright. Copyright only applies to entire works like a song text or the code Twitter has produced. For example the song title alone is not copyrighted. A trademark realistically only expires when it gets contested in court.

      • irmoz@reddthat.com
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        1 year ago

        There’s a similar law where you must at least defend a trademark against misuse to keep hold of it. That was the reasoning behind this music video for Velcro:

        https://youtu.be/rRi8LptvFZY

        So, based on that, maybe they won’t lose it just by not using it. But if someone else tried to establish a Twitter product, they may lose the trademark if they don’t fight it.

    • traveler01@lemmy.world
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      1 year ago

      He’s talking about only changing the logo and people are all talking about it. It’s free marketing like he does with Tesla.

        • traveler01@lemmy.world
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          1 year ago

          A good engagement metric is a good thing to show to big advertisers no? At the end of the day these companies couldn’t care less with woke/pc culture, they just want to sell.

          • arandomthought@sh.itjust.works
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            1 year ago

            Yeah, but if people don’t talk about it on twitter… or X, I suppose… then he has nothing to show for it to their advertisers. “Hey look, we were on TV, and newspapers write articles about us” is not really an argument for twitter anymore, they have been a household name for so long.

        • TheFogan@lemmy.world
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          1 year ago

          The any publicity is good publicity mindset really is gone after you are already a household name. Twitter was already in the news daily, Journalism was replaced with 300 “Celebrity/politician tweeted ______”, and half the time all research and studies being replaced with 10 random tweets. “People are outraged about X, here’s 10 tweets from random people to prove it”.

  • Lvxferre@lemmy.ml
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    1 year ago

    Sometimes I wonder if the Claudian letters stuck and, just like we got X for /ks/ (or /gz/… or /ʃ/… or whatever, this letter is a mess), we also got a Ↄ for /ps/. Maybe modern people would be also spamming Ↄ for this sort of “rule of cool”?

  • Supermuff@feddit.de
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    1 year ago

    𝕎𝕆𝕎, 𝕊𝕌𝕔𝕙 𝔸𝕟 𝔼𝕏𝕔𝕀𝕋𝕀𝕟𝔾 𝔸𝕟𝔻 𝕔𝕣𝔼𝔸𝕋𝕀𝕍𝔼 𝕀𝕔𝕆𝕟

    𝕏

  • ReakDuck@lemmy.ml
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    1 year ago

    Platforms like Reddit will never die, regardless what they do wrong. Twitter is the proof

  • VirtualAlias@reddthat.com
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    1 year ago

    He’s kicking into x.ai. There are good reasons to think that he bought Twitter to use its massive data-set of human language to train an ai - NOT because he gave/gives a shit about Twitter as a profitable company.

    If it becomes a paid competitor to OpenAI, it solves its profitability issues without enhancing “Twitter” as a social media site. Anything he said about improving Twitter was likely a lie designed to prolong usage of the platform and enhance the dataset.

      • VirtualAlias@reddthat.com
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        1 year ago

        Lawsuit protection and the pairing of tweet data with internal demographics data? There’s no telling what Twitter knows about its users from being installed on their phones(geocoding, network analyzation, etc.) to analyzing their advertisement engagement to sentiment analysis of word choice and it goes on and on.

        As stupid simple as the tweeting/re-tweeting mechanisms are, that doesn’t mean they don’t have serious targeted marketing algorithms and other high end data analysis tools behind the scenes. It would be silly if they didn’t.

  • eldain@feddit.nl
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    1 year ago

    Classic Elon, will tweeting be called sexting and is this the main reason for the name change?

  • pingveno@lemmy.ml
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    1 year ago

    Just from an economic standpoint, it’s such a terrible decision. The Twitter bird is iconic to the point where the trademark itself is worth a considerable amount. This is like Disney dumping Mickey Mouse for a side character in The Dark Cauldron.

  • HakFoo@lemmy.sdf.org
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    1 year ago

    This is an interesting sabotage to any figures that want to maintain their presence.

    If you search for “brandname twitter”, you’re probably going to get what you want. “brandname x” will be a SEO catastrophe.

    Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.

    • Daniel@lemmy.blahaj.zone
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      1 year ago

      Corporations just seem to be getting more and more abstract… Here’s my ✨ amazing ✨ (non-complete) list:

      • Oversimplification of logos (*cough* *cough* Firefox killing our fox)
      • Corporate Memphis (that big tech, supper flat, indestiguishable art style)
      • Websites (everything is either a bento box, image carousel, or loaded up with scroll-based animations – or all of these)
      • Names (Facebook is now Meta, Twitter is becoming X)