Walmart seems to have had success here, and logistics is their whole thing.

https://hbr.org/2022/01/how-walmart-canada-uses-blockchain-to-solve-supply-chain-challenges

Is this another case of subsidizing the product to sell the data? Information over each individuals driving habits, audio from the car, connection to the phone. Could be valuable to the CCP.

https://foundation.mozilla.org/en/blog/privacy-nightmare-on-wheels-every-car-brand-reviewed-by-mozilla-including-ford-volkswagen-and-toyota-flunks-privacy-test/