Very good point! He’ll be in a reasonably good place when YouTube goes to shit.

First of all, thank you for the fantastic feedback.

We live in a society that commodifies everything, and as human-made content becomes rarer, more people like Veritsaium will be presented with more and increasingly lucrative opportunities to sell bits and pieces of their authenticity for manufactured content (be it by AI or a marketing team), while new people that could be like Veritsaium will be drowned out by the heaps of bullshit clogging up the web.

This is exactly the point I was trying to make in the last section, except I used MrBeast as an example because I felt like it was easier for readers to accept his propensity for cutting corners to make a buck. But yes, I agree, things will get worse. Before it was common knowledge that cigarettes caused cancer, a whole lot of people had to get cancer.

I also think it’s important to remember that people don’t actually follow Veritasium directly. They follow him indirectly by means of YouTube. If people could actually follow him directly he wouldn’t need to worry about competing with AI crap for the attention of YouTube’s algorithm. But of course, YouTube would never allow that.

If it’s still too complicated for someone after reading this I think it’s safe to say they’re a lost cause

Yep. “Slowly, then all at once”.

Personally, I think once the journalists and news orgs (finally) get on board, that will inspire government agencies to make the change, and that will be the true tipping point away from 𝕏.

You can just click “no thanks” to the subscription box, but I’ve copy-pasted the full guide (short version) here for you:

1. Download the Mastodon app from the Apple app store or Play store.

2. Create an account (just like Twitter or any other social media)

3. Follow people, and get posting.

It’s a bit of a joke post because a lot of the coverage around Mastodon gets really into the weeds with Federation, ActivityPub, etc. and journalists often describe it as “too techie” for “normal” users.

Well, “normal” users don’t care about the technical backend of Twitter or Facebook so it always felt a bit disingenuous to me it was presented this way. Hopefully my post can dispell some of the confusion!

Well said, your comment reminded me of this essay I recently read by @carl that has a great opening analogy:

Imagine all the squares, streets, parks, and venues you visit or live by in are owned by just one or a few companies. They not only own all these places but also determine what they are to be used for, and who can use them. They decide who can be there and who cannot. Mostly, it’s free rent, for these companies finance everything through advertising.

Because of this, all places are designed so that everyone will consume the advertising. In the town hall, the agenda of the municipal council is adapted according to the length of advertising breaks. In the park, you can hear advertisements over the loudspeakers at regular intervals. At the playground, there’s advertising targeted at the very youngest, and at the retirement home, ads for the very oldest.

Yes exactly! It’s much more “media” and not much “social” these days.

This… is actually a great idea. Memes should be fun. If they’re not, that’s probably a sign I should put the phone down.