Of course the timeframe is wrong, but we did achieve flight exactly as they predict: advancements in materials science that changed the relationship between strength and weight.

Well, this took a turn for the stupid

You mean, lying to yourself?

Every society has its cowards

This evidence should give you a strong prior that it’s not just a job.

Yeah but it’s gained more than that. So, on net, it’s gaining users.

Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.

Brand recognition is monetizable when you can apply it to other products. People like Apple computers; plop the logo on a phone and they’ll be predisposed to buy an Apple phone.

But Twitter doesn’t sell anything else. There aren’t going to be any Twitter-branded products that try to monetize the brand. So what’s the value of the brand lost by changing the name to “X”?

What was ever the value of Twitter as a brand? They’re not in the T-shirt business.