Thanks @ryandrake from HN:
Best I can interpret is it’s two separate products: One is a virtual person for “creators” to generate: it impersonates them, writes messages to fans on their behalf, and tricks their “audience” into believing it’s the real thing, and the second is a virtual friend that you can create and then have a parasocial relationship with.
Sternly looking at you, Nextcloud Markdown Editor.