This is a follow-up from my previous thread.
The thread discussed the question of why people tend to choose proprietary microblogging platfroms (i.e. Bluesky or Threads) over the free and open source microblogging platform, Mastodon.
The reasons, summarised by @noodlejetski@lemm.ee are:
- marketing
- not having to pick the instance when registering
- people who have experienced Mastodon’s hermetic culture discouraging others from joining
- algorithms helping discover people and content to follow
- marketing
and I’m saying that as a firm Mastodon user and believer.
Now that we know why people move to proprietary microblogging platforms, we can also produce methods to counter this.
How do we get “normies” to adopt the Fediverse?
By permitting advertising.
“Normies” are not “microbloggers”. Most people just want to follow what their friends and family and news organizations and “influencers” are posting.
My biggest gripe with the fediverse (indirectly) is that all the information I would get on Twitter about my city is not available to me - concert announcements, restaurant specials, road closures, major news, hobby meetups, etc. They’re posting on Facebook and Instagram (which is IMO the worst of all social platforms) and slowly adopting Threads. My issue with these platforms is mostly regarding the algorithm deciding what it thinks you want. This is driven by advertising.
Twitter didn’t really pick up steam until celebrities and news outlets were posting and engaging on the platform. Then they pushed hard for ads to increase revenue and expand features and stability (for better or worse). Then they just got greedy. Then they were sold for the dumbest amount of money in the history of sales.
Getting normies here means getting influencers here. Influencers want to make money for being assholes. If you don’t want influencers and ads here, don’t ask for the normies to come. Accept the beauty of this micro micro blogging platform. If you want to share outside the open fediverse, embrace cross posting to the closed platforms. That’s kind of the whole point of it. You can post in your tiny little corner while still engaging with the more popular platforms.
TL;DR: be careful what you wish for.
Reaches for pitchfork.
Puts pitchfork down, embarrassed cough.
I don’t work in tech and I’m not a video game player. Am i a normie? I stay on Facebook because of the things you mentioned - i want to know how my old aunt is doing, get the link to my cousin’s music performances, see what play or concert is showing this weekend, and post to my neighborhood when my dogs escape. I only used Twitter to follow local bars, restaurants, and music venues for happy hours and event info. That kinda died with covid so i closed my Twitter account. I don’t really understand influencers. I’d love to see more local content here but I’m not sure we have the people to support it. I guess the way to start is to share the local info i get from Facebook to the Texas and dfw communities here, but that doesn’t draw more people. Among my friends, r/ is sort of made fun of as something their husbands follow for jokes, memes, and boobs.
I should edit my comment and add “post rage bait”.
You’re absolutely right. I’d describe myself similarly to you. I even created a local community here for my city. But it feels like I’m speaking quietly on top of a mountain while the nearest person is a time zone away. Perhaps a handful of people would stop by and subscribe to the content but this isn’t about subscribing - it’s about engaging. Communities are about exchanging ideas. Posting something that compels people to engage is one way to increase activity. As more people notice the community, they’ll be more likely to engage when there’s enough noise around that doesn’t single them out too much.
The major social platforms know this. This is why they promote trash over quality information. This is why I get frustrated on Instagram because it continues to show me posts from two or three days ago notifying me that I missed an exciting event.
You can post all the great informative content you want on your little corner of the fediverse but without engagement, is it really there?
Which city is it?
Exactly why fediverse will never go mainstream with the normies.