TL;DW; Amazon tried to offload vetting of the third party vendors to the patent and trademark office by requiring their brands are registered, but the vendors ended up generating nonsense brand names that automatically pass because there are too many applications and the names aren’t obviously going to conflict with existing ones.
I stopped shopping at Amazon years ago because of these brands. Shopping on there is too difficult to ensure you’re getting a high quality product from a reputable company, there are too many fake companies with cheap knockoffs.
And don’t even get me started on the reviews system and how fundamentally broken it is
People you don’t need to shop at Amazon for everything. It’s better for your wallet if you just give up the site and shop direct from the companies whenever possible
Half as Interesting explained how it ended up like this. https://piped.video/watch?v=_Bq-6GeRhys
TL;DW; Amazon tried to offload vetting of the third party vendors to the patent and trademark office by requiring their brands are registered, but the vendors ended up generating nonsense brand names that automatically pass because there are too many applications and the names aren’t obviously going to conflict with existing ones.
I stopped shopping at Amazon years ago because of these brands. Shopping on there is too difficult to ensure you’re getting a high quality product from a reputable company, there are too many fake companies with cheap knockoffs.
And don’t even get me started on the reviews system and how fundamentally broken it is
People you don’t need to shop at Amazon for everything. It’s better for your wallet if you just give up the site and shop direct from the companies whenever possible