Half as Interesting explained how it ended up like this. https://piped.video/watch?v=_Bq-6GeRhys
TL;DW; Amazon tried to offload vetting of the third party vendors to the patent and trademark office by requiring their brands are registered, but the vendors ended up generating nonsense brand names that automatically pass because there are too many applications and the names aren’t obviously going to conflict with existing ones.
Fun fact: US has so weak food counterfeit laws and enforcement it has become the dumping ground for low quality oil or even mixed, making it an allergy hazard. If you haven’t gone out of your way to ensure you are getting the real deal, and paid a premium for it, you probably have never tasted genuine extra virgin olive oil. https://www.mashed.com/281801/the-real-reason-your-olive-oil-is-probably-fake/