The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
So all I have to do to get millions of euros from the government is produce a bunch of shit that nobody wants?
That’s how the whole economy works, financed straight off the money printer at the top. Launder a percentage for yourself and burn the rest on a bonfire.