People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.
The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.
It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.
This seems like rather an optimistic headline, seeing as the article also says that the results from the study were “not statistically signifiant”.
Considering how meat is in most things, you’d think that it would just oversaturate people with warnings, and they would just end up ignoring it. Similar to how people more or less ignore California’s Proposition 65 in the USA, because it’s so broad, and the thresholds are so low that basically everything has a label saying “This product contains chemicals known to the State of California to cause cancer”. Anything significant gets lost in the noise.