No, this is proving the use case different: Your logic would put the car at 9995, to present it as cheap. The actual advice is to put it at 12000, higher, to present it as expensive, and then “allow” the buyer to haggle you down.
The problem isn’t the effect, the problem is you don’t seem to understand what it actually does. The idea is to reduce the price in such a way that a small discount appears larger, increase sales, and make the reduction back in volume. It works, and makes sense, and is done, if and only ifyou compete on price and trade in volume.
Your title is, at the time of writing: “People live their whole lives watching corporations end prices with 99 yet when they list their own items for sale they choose a whole round number and never question it.” This thread is full of people giving you reasons why they don’t or wouldn’t do that, meaning they clearly do question it, and are deciding against it.
No, this is proving the use case different: Your logic would put the car at 9995, to present it as cheap. The actual advice is to put it at 12000, higher, to present it as expensive, and then “allow” the buyer to haggle you down.
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Not if the intention is to make it look expensive. Bugatti’s don’t sell fot 499999.
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The problem isn’t the effect, the problem is you don’t seem to understand what it actually does. The idea is to reduce the price in such a way that a small discount appears larger, increase sales, and make the reduction back in volume. It works, and makes sense, and is done, if and only if you compete on price and trade in volume.
Your title is, at the time of writing: “People live their whole lives watching corporations end prices with 99 yet when they list their own items for sale they choose a whole round number and never question it.” This thread is full of people giving you reasons why they don’t or wouldn’t do that, meaning they clearly do question it, and are deciding against it.
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