[…] being able to say, “wherever you get your podcasts” is a radical statement. Because what it represents is the triumph of exactly the kind of technology that’s supposed to be impossible: open, empowering tech that’s not owned by any one company, that can’t be controlled by any one company, and that allows people to have ownership over their work and their relationship with their audience.
What podcasting holds in the promise of its open format is the proof that an open web can still thrive and be relevant, that it can inspire new systems that are similarly open to take root and grow.
The IP helped the Internet to establish. But once established we see trends to try to limit the very technology into propriety. Think of the Facebook internet access schemes that tried to make everything go through facebook. Think of the attempts to make priviledged and throttled websites based on what the ISP likes…
When Podcasts were new, the open standard was embraced, but now we see attempts to make them exclusive too. Just that they didn’t prevail yet.
You’re right that they’ve tried to do this and it’s ugly. But they’ve only been able to do it in places where they didn’t have to compete with an existing service, so I would argue that it’s successful only in a vacuum.
There are a lot of very successful businesses based around open source software. Open models are perfectly functional in the present. Their potential for success isn’t some relic of past idealism.