Tired of inflated ticket prices, recording artist Yungblud is launching his own affordable music festival.

Bludfest takes place on Aug. 11 in the iconic Milton Keynes Bowl, which in the past has hosted the likes of David Bowie and Green Day in Buckinghamshire, England, northwest of London.

Yungblud, whose real name is Dom Harrison, thinks that currently festivals are “unrepresentative of people” — so he’s fixing the price point of Bludfest at 49.50 pounds (around $63).

And he hopes to expand it out of the U.K. if it goes according to plan, taking the concept to different regions across the globe.