• FuglyDuck@lemmy.world
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        1 year ago

        It’s fake in that this isn’t actually happening or approved by the state.

        Yet. It isn’t happening yet. Them settlers will pay a premium for that beachfront. (Also, I’m reminded of that IDF instagram … uh… person… who posted something about “I need to come back in a bikini”

      • deleted@lemmy.world
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        1 year ago

        The fact that the company did this and the government didn’t do anything about it gives me nazi vibes.

        Add this to IDF and you get the big picture.

        Also, Hitler wasn’t a bad guy overnight btw.

    • Moonrise2473@feddit.itOP
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      1 year ago

      Source? Because the company who posted this didn’t deny and basically doubled back after saying it’s a “joke”

      • iquanyin@lemmy.world
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        1 year ago

        it’s possible to be against genocide while also being against terrorists. it’s possible for smart people, anyway.

  • SuddenDownpour@sh.itjust.works
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    1 year ago

    Not the best moment to speak the quiet part (the robbery of land) out loud. Israeli society is falling into such a spiral of collective madness that many of them don’t even realize how psychotic all of this is to the rest of the world.

  • CarbonIceDragon@pawb.social
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    1 year ago

    That’s gotta be bad advertising, surely? Like, even someone who hates the people who currently live there and so doesn’t feel horrible about contributing to forcing them out, is still not going to want to go build in the ruins of a warzone I’d imagine?

    • yggdar@lemmy.world
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      1 year ago

      Sadly, yes. On the off chance you speak Dutch, here is a fact-checking article on that exact ad. I know it’s a weird thing to link articles in uncommon languages, but I came across that article recently and thought it really provided a lot of context, so I’m afraid it’s the best source I have. You can always run it through a translator too :-)

      • Jo Miran@lemmy.ml
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        1 year ago

        From Google Translate:

        CHECK - Yes, an Israeli construction company posted “beach house in Gaza” ads online Advertisements from an Israeli property developer promoting construction plans in Gaza are going viral online. Many people doubt the authenticity of the images. But they are real. The construction company confirms to VRT NWS that it placed the campaign online, but states that it is “satire”. At the same time, the company reports that it is in favor of the idea.

        There has been a lot of commotion online in recent days about simulation images of possible construction projects in Gaza. In particular, it concerns an image with a sketch of houses in a row on top of the ruins of Gaza. In Hebrew it carries the following message: “A house on the beach is not a dream .”

        Some posts with the images were shared more than 400,000 times. Many Internet users condemn the publication of images of Israeli construction projects in Gaza, which is now in ruins. Others ask whether these are real images. Our editorial staff also received that question. What do we know?

        The advertisements with images of possible construction plans in Gaza were indeed made by the Israeli project developer Harey Zahav. The images were published on December 13 on both the company’s Instagram page and Facebook page. They have not posted the images on their website for the time being.

        There is also a caption in Hebrew below the photo. Translated it reads: “ We at Harey Zahav, are working to pave the way for a return to Gush Katif. A number of our employees went to work restoring the area, clearing debris and driving out intruders. We hope that in the near future all the people who were kidnapped will be returned safely to their homes, and our soldiers will return home and we will be able to start construction in the Gaza Strip, in the entire region of Gush Katif ."

        As a reminder, Gush Katif was a block of Israeli settlements established in the Gaza Strip in the 1970s. In 2005, Israel withdrew from the Gaza Strip and removed Israeli settlers.

        It is not the only image on the company’s social media that talks about possible plans in Gaza. In another image, published on Instagram on December 11, we see names for the possible future settlements, such as Maale Atzmona or Neve Katif. They were marked on a map of the Gaza Strip.

        Harey Zahav, the Israeli construction developer who until now has mainly specialized in the construction of homes in the settlements on the West Bank, admits in a response to VRT NWS that it published the images.

        “We launched this campaign to increase awareness and discussion about the solution we consider right and sustainable,” said Zeev Epshtein, the company’s owner, in a Dec. 18 email. “The campaign is of course not a real commercial campaign. It is a satire. It is up to the Israeli government to decide to return to Gaza. Until that decision is made, no real construction projects can start.”

        Speaking to Israeli media company Mako, Ephstein said the publication was "a cross between a joke and wishful thinking ". In addition to the images with possible construction plans, the Israeli company has also published many images on its social media since October 7 to highlight the efforts of the Israeli army.

        • AnneBonny@lemmy.dbzer0.com
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          1 year ago

          CHECK - Yes, an Israeli construction company posted “beach house in Gaza” ads online Advertisements from an Israeli property developer promoting construction plans in Gaza are going viral online. Many people doubt the authenticity of the images. But they are real. The construction company confirms to VRT NWS that it placed the campaign online, but states that it is “satire”.

          They should have stopped there.

          At the same time, the company reports that it is in favor of the idea.

        • zazo@lemmy.world
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          1 year ago

          The real estate company’s ads for ‘presale’ lots in Gaza and plans to ‘prepare the groundwork for a return’ to the enclave were meant to be ‘a joke’ for its followers

          Ha ha, what if we pretend to build houses on bombed people’s land. that would be funny i think.

  • iquanyin@lemmy.world
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    1 year ago

    how do we know it’s real tho? who is the company running this ad and where is it running?

    • MrConfusion@lemmy.world
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      1 year ago

      The ad is from the Israeli real estate company Harey Zahav. They posted this on their Instagram account. After criticism and backlash they claimed it was posted as a joke.

      The Norwegian journalist collaborative fact checking service Faktisk.no has done a deep dive on this ad with a lot of detail if you want to check it out. You can read it using google translate (or similar tools) you are interested.

      https://www.faktisk.no/artikler/jdplr/kraftige-reaksjoner-etter-spok-om-boligprosjekt-i-gaza

      Some interesting facts from the article: the ad text says they are working to prepare for a return to Gush Katif, an earlier Israeli settlement in Gaza. The company is responsible for the development of settlements on the West Bank. The owner of the company lives in Moscow and seems to be an oligarch.

      So based on the info in the linked in the article the ad is very real. And while the company behind it claims it was all a joke, that does seem a lot like damage control.

      • doctorcrimson@lemmy.today
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        1 year ago

        I predicted all of this back in 2016. Literally every detail about what is happening. Israeli leadership and land developers are an open fucking book.

    • iquanyin@lemmy.world
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      1 year ago

      ads for land while they are bombing and starving the citizens of that land and claiming to be only hunting hamas. context: it tells you what things mean.

  • NinePeedles@sh.itjust.works
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    1 year ago

    Wow. That’s bold. They said the quote part out loud. When the US invaded the Middle East it was only a poorly kept secret that it was for oil.

  • cum@lemmy.cafe
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    1 year ago

    What is infuriating about this? It’s a good ad

    • Masterblaster@kbin.social
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      1 year ago

      half of my front page is blank. there’s not even a pic now that i’m in the thread. it’s still better than reddit.

      • kernelle@0d.gs
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        1 year ago

        Hmm, seems like a problem on your or your instances’ side, never had any problems loading images, except when I purged too much of my instances’ pictrs cache lmao

  • Shieldtoad@sh.itjust.works
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    1 year ago

    They’re right, a beach house isn’t a dream. It’s a nightmare.

    Your house will constantly get sand inside. If there is a bit of wind your house gets sandblasted. You can’t eat outside or seagulls will steal your food. Walking on sand is more difficult than walking on pavement or grass. You would have to be a madman to go live on a beach.

    • pete_the_cat@lemmy.world
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      1 year ago

      Sand is also hot as fuck especially during the summer. I’m from New Jersey and I’m used to the sand being really hot on the beach during the late summer, to the point that you can barely stand on it.

      I went down to South Florida during August and standing on the sand in bare feet was like standing on hot coals.

      Edit: rereading this reminded me that even standing on the concrete outside of the pool in early August was unbearable. I initially didn’t wear my sandals out because the entrance to the pool area from our hotel was like 100 feet and it was like 15-20 feet from the door to the water. BIG MISTAKE. It was probably the same temperature as the sand. I wouldn’t doubt that the sand was 130F.

      This article about South Beach said the said was 137F this August, around the time I was down there

      • HollandJim@lemmy.world
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        1 year ago

        Same. Fam had a home on LBI in the Terrace oceanside and the damn sand was fire in July & August. God forbid you tried to walk down onto the asphalt streets for the 6 houses up to yours… it was hot and sticky as it would melt and you’d get tar on your feet (walking the curb was sanctuary).

        Building my retirement house now on an island and I’ll be happy with .6km to the beach. I can still see the water and smell the salt air, and that’s great.

        • pete_the_cat@lemmy.world
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          1 year ago

          Nice! I currently live about a 20 minute drive from Miami Beach and that’s fine enough for me. I have an inground pool and sun deck area at my apartment building, so that’s good enough for me! I don’t need to drag shit long distances and it takes me a few minutes to get to, plus no cleanup (unless you count washing off sweat lol)!

          I just googled real quick to see how hot South Florida Beach sand can get and there was an article from this past August (around the time I was down there) that said the beach sand hit 137F!

          • HollandJim@lemmy.world
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            1 year ago

            Wow. 137F? That’s crazy… my wife is Indonesian so we’re moving to Bali, but north on the island where the beaches aren’t great but there’s the sea air to keep you cool. Building a small villa with a pool as well (3m x 8m) for swimming but I still love the beachy vibe of the restaurants and shops along the coast area. Island life - got to love it!

            • pete_the_cat@lemmy.world
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              1 year ago

              Yeah, insane right? Shocked me too! I guessed it was probably around 125F+ because it was unbearable. We always have a steady 10-30 mph breeze which is nice and it rains a lot, almost every day, but only for a short period of time though so it tends to cool it off a bit.

              What you’re describing definitely sounds great to me! Enjoy it!

    • SokathHisEyesOpen@lemmy.ml
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      1 year ago

      I guess it depends on where the beach house is located. I stayed at a beach house in San Diego for a week once in my 20’s, and it was fucking amazing! That was one of the most fun weeks of my entire life. The short 2’ wall in-between the beach and the house kept all of the sand out, and there weren’t any seagulls. We sat on the porch drinking beer, BBQing, and inviting people who walked past to join us. It was paradise.

      • skydivekingair@lemmy.world
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        1 year ago

        Sounds more like a vacation than living there. I think I’d like a beach house but probably wouldn’t after a month or two.