Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
What I find curious is that Meta is super willing to use Instagram to boost their new services, but not WhatsApp.
WhatsApp is installed in more than 92% of all active smartphones where I live. You need it - that’s how customer support, lawyers, your friends, family and even workplace will communicate with you. I heard India and some European countries also have a lot of WhatsApp users. Yet Meta doesn’t abuse your WhatsApp account to create a Threads profile, for instance. Curious. I wonder how long that’s going to last.
Though if you install WhatsApp on Android, it does also silently install two Meta packages that technically claim to auto-update it and handle authentication… Except WhatsApp only updates via the Google Play Store, and authentication works without them, so I wonder what they’re truly doing running in the background.
The fact that WhatsApp is so crucial may very well be the reason. In India and places in Europe, WhatsApp is literally a direct replacement of texting, which means it contains communications from practically everyone and everything - your workplace, your local government, your grocery store, your gym, your friends and family, public services, etc. And since your chats themselves are E2E encrypted, the background usage data Meta can extract from users will be too dirty and unmonetizable.
Their interactions on Facebook and Instagram - now that’s rich data. They get to know exactly where and with which people your preferences and interests lie.
There might be things Meta isn’t allowed to do with WhatsApp. Also the concept of account is bit blurry on WhatsApp because you basically login with your phone number and an SMS code sent to your device. This wouldn’t work as well for a service that can be used elsewhere.
Is WhatsApp really that popular???
Yes, especially in India. It’s not a surprise that India is Whatsapp’s biggest market.
Yes, in very poor countries, they subsidize the data usage for WhatsApp, so that it’s free to end users. It’s extraordinarily popular in Asia and Africa as a result.
5 billion downloads on the Play store. Apparently about 1-2 billion of those are not very active. Still huge numbers though.
They would never greenlight something based on popularity outside the US, that’s just not how Usians think. WhatsApp might as well not be popular anywhere.
Threads isn’t even in europe yet thanks to EU privacy rules.
I already have enough spam and scam messages on Whatsapp now imagine they are opening my profile to another billions of people
Hey, don’t give them any ideas!
I’ve never had a Facebook or Instagram account in my life. But I do use WhatsApp because it’s the main way most friends and family communicate (Australia).
I would not be happy if I found out I suddenly had a Threads account that my friends could follow without me even signing up, just because I use WhatsApp!
Get friends and family to switch to Signal App
Yeah, that’s not likely sadly.
Meta has 100% already made shadow accounts for you across their ecosystem.
They’ve been doing that for just Facebook for at least a decade at this point, with the primary intent of tracking online activity of literally as many people as they can. Much of it is done in an “anonymous” fashion - tied to device MACs, IMEIs, source IP, etc, along with cookies that they’ve persuaded most SaaS companies to integrate on their sites (and often apps), instead of tying it directly to your PII.
Yes, but in this instance, they are allowing people to pre-follow that shadow account and then apparently you get a notification to say they have followed you promoting you to join and follow them back.
That’s a very cunning way to boost their new service quickly!
I’m relieved they’re not doing that with WhatsApp.
Yeah, all fair points. And I agree that letting early adopters concretely engage with/follow shadow accounts that “don’t exist yet” is very fucking cheeky and, imo, more than a bit disingenuous.
You keep saying the word shadow account like it’s some nefarious thing. They are following an existing Instagram account that they already follow, and will get a notification when that existing account starts using a new service.
There is nothing wrong with this.
I think you have nailed the reason they have not done this.
And because WhatsApp isn’t popular throughout since there are also regions that almost exclusively use LINE or very heavily adopted Telegram. Not everyone uses Instagram but it’s a popular choice for the kind of service it offers all over the world.
I guarantee you that’s not the reason. They did/do similar shit with Facebook and people were pissed, now anyone barely remembers or cares. People don’t care and facwbook/meta/zuck certainly doesn’t.
Things are more complicated than that. Spinning off of facebook was necessary. Just because you’ve done something once doesn’t mean you do the same thing in similar-but-not-identical situations though. It’s all calculation at the end of the day, and each equation has its own set of variables.
Similar to how we’re likely going to see a brand new form of attack, where instead of being EEE’d, he just tries to smother awareness of us and keep us small. Since he can’t actually outright eliminate us.
I wanna leave whatsapp so bad but I’m trapped :(
at least you get to use whatsapp. i happen to be bound to the only two countries on the damn planet that near exclusively use facebook messenger for everything including corporate business support. i’d take whatsapp over facebook messenger any day.
of course, i’d take neither given the choice. but still.
What two countries are those so I can avoid them?
Same here. I installed signal but only managed to convince 2 people to use it so far. Everyone else is on WhatsApp
WhatsApp is a messenger. Facebook, Instagram and Threads are social media. Also, Threads is actually by Instagram moreso than it is by Meta (although the distinction isn’t too dramatic, it’s just under the Instagram branding)
WhatsApp is also got stories, location sharing, internal payments, shop catalogues, GIF databases. It’s naive to call it a simple messenger.
If anyone was bothering to listen, we’ve discovered that big tech uses a lot of fraud to make themselves look bigger than they are, especially early on
Fuck Meta and all but this isn’t news. Meta litterally said straight up that they would be doing this before threads ever launched. If you have an instagram account then that is also your threads account. This isn’t some conspiracy it’s exactly what they told everyone they were doing. It’s no diferent than linked accounts for google services.
It’s a conspiracy just in the sense that they are seemingly counting these towards their growth numbers. If they’re saying they have 20 million accounts, but they created 3/4 of them as placeholders, then no…they have 5 million accounts.
I really think they are not, those are all account from people who have actively signed up. Threads really is that much bigger than Mastodon, and it’s not that surprising.
Presumably they would have created ~2 Billion Threads accounts since there are ~2B Instagram users. Even if it was just the US there are approximately ~115M Instagram account.
So no, the 70M user number would just be the number to actually try Threads.
Google Play store alone has 10 mil+ downloads, so it’s easy to assume Apple has roughly the same…so that’s 20 million users right there…
Downloads aren’t equal to individual users, but you knew that because you’re disingenuous, not stupid, right?
Thank you for saying it.
Exactly, and that’s the reason why deleting a Threads account also deletes the Instagram account. Because there is only one account for both services.
Yeah this Threads issue is getting into the tin foil delusional territory now. Just as you said. They literally say “well use your Instagram acccount” of you bother to read their disclaimers they literally tell you that they are literally using your Instagram account. It’s “Threads by Instagram”. When you first log in it ll import all your Instagram contacts and you cna “follow” them. And if they don’t have it yet it’ll say “you’ll follow as soon as they join threads” there is no “Shadow Threads account, because they are using the Instagram account.”.
You can definitely be against threads and Meta. I Personally am not super thrilled about it. But there is way more than enough to hate a out meta and threads without making stuff up.
I think the difference is that the Threads user count keeps getting thrown around as an indicator of its success and viability, but it’s not a great KPI.
I do think people are using this “realization” of accounts being automatically created as a conspiratorial gotcha, but it’s still important to remind people of this scenario as they evaluate their prospects.
If that were the case though, wouldn’t the number of Threads users be the exact same as the current number of Instagram users?
No because they’re only doing this for Instagram users who are located in the United States. It hasn’t launched anywhere else yet.
Probably because it will be quite illegal in Europe so they probably are not going to do it for European users but it hasn’t launched there yet anyway so we don’t know.
It’s available in the UK as well. They don’t follow EU privacy laws.
Why would this be illegal in Europe ?
It would be more wouldn’t it?
Total = Number of Instagram accounts + Threads only accounts
Don’t think you can make a Threads only account (at least at the moment anyway)!
Of course that’s why they had so many new accounts so fast! And that’s why removing the Threads account also deletes your Instagram one! No way a bad app like that, missing the basic features (front what I’ve read in reviews), would have so many users so fast!
There’s no way an app with 2 billion accounts couldn’t have 1 percent of it’s users take 30 seconds to sign up for a Twitter alternative they’ve been waiting for? Why is this such a conspiracy to people?
Because they really like conspiracies. Meta is only the regular level of evil it was before, it’s not a new improved variety of evil.
They’re not creating a shadow account, you’re literally logging in with your instagram account.
What this post is implying, is that the user numbers are just existing instagram accounts, which doesn’t make sense because in that case they’d have 2 billion users within the first second.
You can follow/request to follow before the user has actually “created” the account, so they’re lying about which users have done that already, not about how many users they actually have.
Come at me downvotes
I hate meta just like the next person, but I‘m not sure how that’s supposed to boost accounts, since you’re literally just seeing these once you already have the account.
They are of course using their advantage in providing you your existing following list /followers. And they’re definitely happy to push it, but this post is implying something that strikes me as plain wrong.
Yeah, I signed up for it, they have an option for you to pre-follow people for when they sign up to threads
This is the moment the account is made. Even if the other person doesn’t respond or has even created an account. That’s how they are driving up their numbers.
So long as you have an account you could potentially have a Threads account without your knowledge.
Meta is 100% artificially working the accounts.
Does that person who has been pre-followed then get a notification to join and respond/follow back?
Because that would be a great way to boost the new service exponentially.
Yes they do
I think you’re right. It looks like Instagram too. I feel like it’s Instagram with a focus on words.
You can’t really follow someone until they’ve made an account. Threads has an option where you can go into settings and find a list of your Instagram following list. From there, you can make it so you follow certain people as soon as they join Threads.
Well, it’s basically an extension to your insta account. So I imagine when you sign up, it sends requests to others you know to make it seem like everybody uses it.
Sounds like Google+ all over again…
It basically is, haha.
Let’s look at history repeat itself
It’s funny how people continue to think that joining threads is optional.
This seemed obvious the moment they said 10m accounts on launch. People aren’t that proactive
Yes they are. There were tons of people waiting to leave Twitter for something better. What makes Threads the better alternative is they already have Instagram accounts and so does everybody they know. Joining Threads took me 30 seconds.
It seems obvious because they literally said that’s what they’re doing. They’re not trying to hide it.
If you have an Instagram account, it literally takes a single click to sign up for Threads. Your Instagram account is the same as your Threads account.
It’s like how your Gmail account is the same as your Google Drive account.
Not being up on (or caring about) what evil Meta is up to I was wondering how they got 90M users overnight, that splains it.
I smell an antitrust lawsuit coming up. Whether we hate Twitter or not, they could have a valid case against Meta here as this shit is anti-competitive as fuck. If Elon is smart enough, and that’s a big if, he could seize the opportunity to sue Meta over this and win. To just be able to recycle existing Instagram users gives Meta an unfair advantage over existing microblogging social media platforms.
Using an advantage does not mean it’s anti competitive.
It is anti-competitive because it is like Windows forcing Internet Explorer as a default, which the EU for instance ruled anti-competitive in the past.
But they aren’t forcing Threads as a default. They are associating Instagram accounts to Threads accounts, the same way Google associates GMail accounts to GDrive.
We all hate Facebook, but can we hate them for the things that they actually do, instead of inventing false reasons to hate them?
Good point, the GMail and GDrive analogy is indeed more accurate. Though I don’t believe Google is a good example as it is actually the subject of many antitrust lawsuits.
Not a lawyer, but if it’s unfair I suppose it could be considered as such. I’m sure Musk has enough money to put a few good lawyers make that case.
There’s no planet where a viable antitrust case exists. That is pure unbridled delusion.
Holy shit that’s why they bundled it in with Instagram? So they can inflate the adoption rate?
In other news, Facebook Messenger somehow knows I have a Facebook account!
Add far I remember they did something similar for Facebook/meta/“insert new name here” back then, I remember someone made a lawsuit.
I’m surprised that people think it would be different…
