cross-posted from: https://lemmy.world/post/19466667

Money, Mods, and Mayhem

The Turning Point

In 2024, Reddit is a far cry from its scrappy startup roots. With over 430 million monthly active users and more than 100,000 active communities, it’s a social media giant. But with great power comes great responsibility, and Reddit is learning this lesson the hard way.

The turning point came in June 2023 when Reddit announced changes to its API pricing. For the uninitiated, API stands for Application Programming Interface, and it’s basically the secret sauce that allows third-party apps to interact with Reddit. The new pricing model threatened to kill off popular third-party apps like Apollo, whose developer Christian Selig didn’t mince words: “Reddit’s API changes are not just unfair, they’re unsustainable for third-party apps.”

Over 8,000 subreddits went dark in protest.

The blackout should have reminded Reddit’s overlords of a crucial fact: Reddit’s success was built on the backs of its users. The platform had cultivated a sense of ownership among its community, and now that community was biting back.

One moderator summed it up perfectly: “We’re the ones who keep this site running, and we’re being ignored.”

  • Blaster M@lemmy.world
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    3 months ago

    Best thing to ever happen on reddit is the guy that posted on askreddit how to set the site language back to English because he accidentally set it to Spanish… and everyone posted their replies only in Spanish.

    That was peak reddit.

  • over_clox@lemmy.world
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    3 months ago

    What trips me out is that somehow they still have the video of the dude that somehow survived after blowing his own face off with a shotgun. It’s fucked up, sad and sickening.

    Honestly I would have just put him out of his misery if I had found him like that. And no, I will not be linking that video here or anywhere for that matter, it’s pure nightmare fuel.

      • over_clox@lemmy.world
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        3 months ago

        The point is that once they went public, they said they were gonna be removing certain horrible communities, and the particular community that particular video is on would have been like at the top of the list if I was in charge of Reddit.

        But honestly I don’t give a flying fuck.

  • Seraph@fedia.io
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    3 months ago

    They banned bots from WholesomeMemes and there were no posts for 2 days. Dead Internet is now, and it’s at Reddit.

    • SuperSaiyanSwag@lemmy.zip
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      3 months ago

      That subreddit always seemed so off-putting to me and now I know why. I don’t hate wholesome stuff, but there was just something off about that subreddit that I couldn’t put my finger on.

    • micka190@lemmy.world
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      3 months ago

      Let’s be honest, most of Reddit’s default subreddits (or whatever the fuck they’re called now) are basically just karma farms with no real moderation beyond removing extreme content. The real value of Reddit has always been in its smaller, niche subs. But as those grow in popularity, they end up having the same problems as bigger subs.

  • Nytefyre@kbin.melroy.org
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    3 months ago

    And Spez’s response?

    “OMG! STOP GOING DARK OR I AND MY LEGION OF SLIME ADMINS WILL REMOVE YOU FROM POWAH!”

    And so he did which is why some subreddits came back from being dark. Some subreddits submitted to their own fates. Other subreddits reluctantly came back, proving the protest was just a mere farce that amounted to a nothingburger.

    And what did Spez do after the whole fiasco? Why, he punched Reddit into now being Public. Completing what people had long speculated that he’d do.

    And what did Spez do after that? He’s now rolling out the concept that Subreddits will be monetized.

    Spez has ultimately learned nothing from these incidents and expects it to get better, with that stupid shit eating grin on his face because he huffs and breathes in all of Musk’s farts.

    • abbadon420@lemm.ee
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      3 months ago

      And he’s getting rich off of it too. I mean, that’s his whole gain, right? Money! He’s given his soul for money. The whole community hates him, but at least he’s gotten rich now. I’m sure reddit’s annual founders parties must be a hoot.

      • AwkwardLookMonkeyPuppet@lemmy.world
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        3 months ago

        What does he care if a bunch of people that he thinks are losers hate him? He’s sitting on his private yacht, anchored just off his private country club, and eating lobster in the hot tub. He’s a major world player now. He doesn’t give a fuck what reddit users think of him.

      • Nytefyre@kbin.melroy.org
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        3 months ago

        For a group of so-called intellectuals and rowdy revolutionists, Reddit users seem to have a knack for taking it up dry than doing anything about their problems.

        I guess that is truly Reddit’s nature.

        • PlexSheep@infosec.pub
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          3 months ago

          Well, it’s dort of an anti-survivorship bias. Those that still sick around seem to not care even if it gets as bad as the other Corpo sites.

        • OutlierBlue@lemmy.ca
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          3 months ago

          For a group of so-called intellectuals and rowdy revolutionists

          Those were the early days of Reddit. They’re long gone now that everyone has joined. Those so-called intellectuals and rowdy revolutionists have now abandoned Reddit. It’s mostly just the sheep left there now.

          It’s the same story with Twitter.

    • AwkwardLookMonkeyPuppet@lemmy.world
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      3 months ago

      What do you think he would learn? He got like $190 million dollars in compensation last year, broke the protest, and only lost a small fraction of users. He doesn’t view the site with the same love that we did. It’s just a business to him, and he’s just a soulless executive.

    • ramble81@lemm.ee
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      3 months ago

      Spez has ultimately learned nothing

      He’s learned he can do this shit and make money. It may not be a perpetual money machine. But he now has enough and will milk it for all that’s left. That’s what he’s learned.

    • AtomicHotSauce@lemmy.world
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      3 months ago

      he huffs and breathes in all of Musk’s farts

      This is comedic gold. But the bad part? I envisioned it. Thanks a lot.

    • mesamune@lemmy.world
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      3 months ago

      Oh the irony getting removed by a mod here. Although its probably in the mod logs somewhere with an actual reason :)

      • laverabe@lemmy.world
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        3 months ago

        actually it’s not … An admin banned OP (troll account). Seems that no record of comment exists. Kinda a bug in the Lemmy software where logs of banned accounts aren’t stored, or at least I don’t know how to see them.

  • mesamune@lemmy.world
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    3 months ago

    I remember when they kicked mods off their platform when the subreddits went private on the API retaliation. Now quite a few are on here. Meanwhile, some of those subreddits are still having issues moderating.

    Personally I think mods should be rotated once in a while by the community instead of giving power to them indefinitely on communities. But reddit really messed up there. Some mods are mods of hundreds of subreddits which is silly and unsustainable.

    • Altima NEO@lemmy.zip
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      3 months ago

      It’s such a mess. I mean spez is an ass, but some of those career mods were just as bad. Moderating hundreds of subs because they enjoy the power. And you can tell that was the case when they’d harass random people because they did some little thing that upset them.

      • mesamune@lemmy.world
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        3 months ago

        Yep. If they were periodically replaced, then the communities might have a better mod (or at least a less burnt out one).

    • infinite_ass@leminal.space
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      3 months ago

      Could moderation be handled democratically with votes and such? Create a system with central authority and you’ll just get people trying to be the central authority.

      • skulblaka@sh.itjust.works
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        3 months ago

        You end up with the problem of Who Watches The Watchmen all the way down in infinite layers. We don’t really have an inherently trusted party here that could arbitrate a vote. Unless you try to do something funky with blockchain, but I couldn’t tell you about that, that isn’t one of my spell schools.

  • sunzu2@thebrainbin.org
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    3 months ago

    Corpos gonna corpo, there is a lesson here folks but people reading this right now, already know this.

  • can@sh.itjust.works
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    3 months ago

    And now they’re teeming with bots* and drove away the power users. Look how many posts and comments they’ve lost in the last year just from me alone.

    Edit:

    The beauty of Reddit was its decentralized structure.
    Users created and moderated their own communities with freedom and autonomy, and it led to an explosion of niche interests and discussions. Want to debate the finer points of medieval weaponry? There’s a subreddit for that. Obsessed with pictures of birds with human arms photoshopped onto them? Yep, there’s a subreddit for that too.

    Took a bit but I’m glad we found the actual decentralized structure we needed

  • Zorsith@lemmy.blahaj.zone
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    3 months ago

    My favorite of the protests was DnDmemes becoming a goblin porn subreddit, and the final reply of the main mod “I shitposted me way in here, I’ll shitpost my way out”. That and demanding a d20 roll for persuasion(?) from the admins

    • Drusas@fedia.io
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      3 months ago

      I liked pics becoming nothing but sexy pictures of John Oliver, with the notice that all pictures of John Oliver are sexy pictures of John Oliver.

  • gencha@lemm.ee
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    3 months ago

    I’m calling bullshit on any user count they release. The site was filled with bots even when I still used it. People kept complaining about “karma farmers” as if there were users who repost popular content. It has always been largely Reddit’s own bots too keep new users entertained and recycle popular content so that it reaches as many users as possible. They turned this up to 11 before going public.

    Now that they no longer provide an API, they are free to make up any fake metric they want to try to pump up their worthless stock.

    • Blaze (he/him)@feddit.org
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      3 months ago

      I’m very doubtful too. I look at “active users” stats, and for every sub at every time it never goes above a few hundreds.

      The millions subs numbers are bs

    • rekabis@lemmy.ca
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      3 months ago

      One of the really popular subs - with hundreds of posts per day - cracked down on bots and nothing was posted for two days afterwards. Can’t recall which sub it was, It was WholesomeMemes. I caught wind of that a few days later and it was truly a ghost town. Even now they’ve only got something like 5% of their pre-bot-ban traffic back - about 4-6 posts a day.

    • NostraDavid@programming.dev
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      3 months ago

      People kept complaining about “karma farmers”

      I remember the “Reddit is just you, me and /u/karmanaut” meme from 2008. He was the original “karma farmer”. It was a problem since the early days due to how they setup Reddit as a system. It just enforced his behaviour.

  • Read bio@thelemmy.club
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    3 months ago

    ngl i feel like reddit starting falling off after the api thing it became mainstream

  • Beaver [she/her]@lemmy.ca
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    3 months ago

    I’m trying to upvote as many Lemmy posts as I can find on the Reddit search function to hasten the demise of the pet project of Spez since the third party apps are up to snuff now!

  • haunte@leminal.space
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    3 months ago

    Despite this seemingly rosy picture, Reddit is still bleeding money. In the quarter ending June 2024, the company reported revenue of $281.18 million - a 53.63% year-over-year increase - but still posted a net loss of $10.10 million.

    Most of the actual work on the site is done by unpaid moderators. Hosting bills are probably huge but not THAT huge. I’m sure they have a decent sized staff, but not THAT big. I wonder what’s going wrong…

    Reddit Files to Go Public, Reveals That It Paid CEO $193 Million Last Year

    Ohhh… Well, there’s your problem, dumbasses.

    • Annoyed_🦀 @monyet.cc
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      3 months ago

      It’s a sign. Spez will now milk the company and make himself billionaires for the next few years, then sell the company for tens of billions, and new owner will run it into the ground, milking whatever left of it. Then it will become the blandest, soulless socmed.

    • random8847@lemmy.world
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      3 months ago

      Wow, out of a total revenue of $281 million $193 million goes to a single person? Holy shit. What a selfish asshole you have to be to disregard all of your employees and take such a huge cut for yourself.

      • sushibowl@feddit.nl
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        3 months ago

        Nah, that’s mostly stock options, so it doesn’t come out of the revenue. His cash salary was only a couple hundred thousand.

        It’s probably better from a tax point of view. Plus he’s planning to cash out big on his own IPO, so he prefers the stock.

      • WoodScientist@lemmy.world
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        3 months ago

        You should look up the absurd pay structure of Musk at Tesla or how at Facebook, despite it being a publicly traded company, Zuckerberg literally cannot be fired.

        The reason tech tends to chase stupid trends like AI is that there really aren’t that many people in charge of the whole place. They all know each other; they’re all buddies. And they all chase the same stupid fads together.

      • Yambu@lemmy.dbzer0.com
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        3 months ago

        It’s actually insane. I’m not built for corporate jobs but goddamn I have no idea how anyone would want to work for such a company.

  • theonetruedroid@lemmy.world
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    3 months ago

    I’m still running Sync for Reddit using a patch from Vanced. I don’t know why I even bother. That site has gone so far downhill from 10-15 years ago. People used to get flamed for not reading an article or using improper grammar. Comments were, more often than note, well thought out and articulate. Now, the site is a cesspool or memes and idiocracy.

    • Brokkr@lemmy.world
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      3 months ago

      You want flaming for improper grammar, you have 2 flagrant violations in this post which absolutely does not detract from your message. You better continue going about your day not being bothered by this at all. Geez!

      (I’m sure I made mistakes here too, go ahead)

  • infinite_ass@leminal.space
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    3 months ago

    Saturn devouring his son, with reddit snoovitars

    Somebody with midjourney skills needs to do that

    It’s got viral potency