I’m probably an ideal candidate for something like this but I’d much rather have someone walk me through setting my own thing up, rather than them handing me a bunch of preconfigured stuff that leaves me just as clueless.
If it came bundled around a bunch of DIY guides explaining the hows and the whys, it’d be far more appealling
The guides, basically a quick and dirty walkthrough on setting it up, hopefully a few explanations about things, and a handful of common troubleshooting tips. Also pointers to a handful of communities that have helpful info in case something obscure pops up.
Basically, teach a man how to fish, as opposed to giving him a couple.
I think a lot of people who would otherwise dabble with a DIY home server never try because it’s pretty technical (beyond typical ‘build a pc’ stuff) so I think the education that would come with the hardware would be appreciated by many. Help them get their foot in the door by making the dive a little less scary. Nothing too over the top but point them to the places where people hang out discussing the more technical crap for when that day comes