They weren’t going to make everyone happy. They want vastly more money, and every way of squeezing money out of a thing makes the thing suck more. They certainly could have fucked the PR aspect less severely, but no business in history has ever had anyone enjoy the part where VC investors try to get their returns.
They don’t want the developers to pay anything. They want the developers gone so that all the users are monetizeable through ads.
Stickers and Reddit gold are, by the wildest and most nonsensically optimistic estimates imaginable, not going to be even in the same state as the amount of revenue they’re looking for.
Venture Capital isn’t compatible with asking people to pay what something is worth. You might find a fair price that keeps enough users to make the business sustainable, but that’s what they derisively refer to as a “lifestyle business”. VCs are looking for 100x profits in a couple of years, and that necessitates slimy revenue models. Nothing else works.
I will say, the internet in 1998 looked nothing like the internet today. There was barely any commerce at all. 1998 is maybe the year you’d start to say that Amazon “made it”, but even then the common take from established reporters was that they’d never be able to compete with brick and mortar booksellers like Barnes and Noble. To the extent that the average person was even aware that you could buy things on the internet, it was mostly because they’d heard that it was dangerous to use your credit card online.
At the time, the web was still pretty small. Google launched in 1998 – prior to that Yahoo was the most popular “search engine”, but Yahoo was mostly a human-curated list of web pages organized by topic. Windows 95 was still what most people used, and it didn’t even come with a TCP/IP stack enabled.
Certainly not a brilliant prediction, but it’s hindsight that takes it from “pretty mediocre take” to “comically stupid”.