Corps use whatever is popular to try and appear modern. This happened with “girls in tech” also. They put some female developer out there to talk about her career, since its inspiring other females.

But the most important thing?

It doesn’t cost them anything and they don’t commit to any actions or results.

Of course companies don’t give a fuck about your gender. You are a consumer. Buy their stuff, that’s all they want. If you are unhappy, you probably buy more stuff, so why make you happy and content?

I also don’t care about your gender. Care about mine? Probably not.