I’d rather live in a world where corporations are financially incentivised to pay lip service to LGBT rights and issues than financially disincentivised.

Good point. Maybe it’s good to see advertising not as a force of its own, but as an indicator of a culture’s values? Companies have been co-opting culture for marketing purposes for a really long time, and the fact that now they’re doing it with LGBT+ culture just shows that it’s no longer as stigmatized as it used to be