I’m sure I saw someone do this before…

It’s not at it’s peak because shit like this still exists. Captain Picard, where art thou?

I think Disco Elysium said it best:

One may dye their hair green and wear their grandma’s coat all they want. Capital has the ability to subsume all critiques into itself. Even those who would critique capital end up reinforcing it instead…

So you’ve effectively done what they wanted OP - and I wouldn’t be surprised if this turned out to be some lowkey marketing effort or something tbh.