This is the best summary I could come up with:
HONG KONG — Online influencers known for their luxurious lifestyles are disappearing from Chinese social media amid a government crackdown on conspicuous displays of wealth.
Videos he posted online, the veracity of which could not be verified, appeared to show his maids, numerous Hermès handbags and expensive sports cars that he had purchased.
China’s Cyberspace Administration, the national internet regulator, announced a campaign in April against influencers who “create a ‘wealth-flaunting’ persona, deliberately showcasing a luxurious life built on money, in order to attract followers and traffic.”
In 2022, officials issued a “code of conduct” for livestream anchors prohibiting them from “displaying or hyping a large number of luxury goods, jewelry, cash and other assets.”
Young people in China are also struggling in an intensely competitive job market, with some of them choosing to “lie flat” and withdrawing from society or seeing content creation on social media as the only viable career.
Lai, who left Douyin amid criticism from other users over her sales tactics and lifestyle, said there were “concerns about young people today seeing too much of this stuff and not focusing on their studies anymore, getting caught up in this excessive, greedy materialism.”
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Lmao a big problem is that a lot of these influencers aren’t actually wealthy. They can’t actually afford their lifestyles, and the Chinese government has been trying to control “fake Internet personas” for a while.
China views social media as an extension of in-person relationships rather than it’s own independent entity.
Weird thing to do, but okay.
Yes and no. The wealth-flaunting influencers, at least in the U.S., can cause their fans to have unrealistic expectations and make poor choices.
I’m not saying that should make it acceptable to ban it, I’m just saying it’s not that weird when it comes to the PRC’s ban-happy government’s reasons to ban things.
They’re making people jealous and that’s a risk to the parties authority.
Got to hide that disparity
Just create another social media platform and only give the wealthy access so the poor don’t feel bad. Call it like Yacht Club or Gaited Community or something.
K, now do wealth hoarding!
Why fix wealth inequality when you can just hide it instead.
