Holy shit that picture showing where the search results will be is insane. Why even bother with any results at all?
Billions of queries becoming way more energy intensive for a feature almost nobody asked for, now the default. What the fuck are we even doing
Appeasing shareholders and investors.
How? Are they expecting more ad income to offset the energy costs?
Probably injecting ads “naturally” into the conversation.
“Google, how do I calculate the circumference of a sphere?”
“Sign up for online math classes with University of Arizona today!”
And it will hallucinate and give wrong answers
Awesome. Truly spectacular.
Generative AI is so energy intensive ($$$), that Google is requiring users subscribe to Gemini.
Google is entirely dependent on advertising sales. Ad revenue subsidizes literally everything else, from Android development to whichever 8-12 products and services they launch and subsequently cancel each year.
Now, Google wants to remove web results and just use generative AI instead of search as it’s default user interface.
So, like I said: Awesome.
While I agree in principle, one thing I’d like to clarify is that TRAINING is super energy intensive, once the network is trained, it’s more or less static. Actually using the network isn’t dramatically more energy than any other indexed database lookup.
It’s static, yes, but the static price is orders of magnitude higher. It still involves loading the whole model into VRAM and performing matrix multiplication on trillions of numbers
To be fair, I wouldn’t include “loading the whole model into VRAM” as part of the cost, given they can just keep it in there between different requests, and it might be down to hundreds of billions or dozens of billions instead of trillions… but even after all improvements it should still be orders of magnitude more expensive than normal search, which just makes their decision even crazier
Indexing and lookups on datasets as big as companies like Google and Amazon are running also take trillions of operations to complete, especially when you take into account the constant reindexing that needs to be done. In some cases, encoding data into a neural network is actually cheaper than storing the data itself. You can see this in practice with gaussian splatting point cloud capture, where they are training networks to guide points in the cloud at runtime, rather than storing the position of trillions of points over time.
Training will never stop, tho.
New models will keep coming out, datasets and parameters are going to change.I firmly believe it will slow down significantly. My prediction for the future is that there will be a much bigger focus on a few “base” models that will be tweaked slightly for different roles, rather than “from the ground up” retraining like we see now. The industry is already starting to move in that direction.
Google under Sundar Pichai is a terrible company that only succeeds based on its size and monopoly. Let’s be honest, they’re saying that search results will become secondary as they push their service. How do you, as a CEO and board, sign off on an idea that kills most of your (ad) revenue pursuing something that you haven’t even figured out how to monetize? Make it make sense.
Google is basically ran like Boeing. Their goal is to maximum the stock price regardless of long-term consequences.
All public companies are, it’s just what Boeing makes things that fall out of the sky if they mess up, so it’s more obvious.
search results will become secondary as they push their service
Oh, so they’re gonna emphasize less on search results and more onto their half-arsed services that they’re axing from time to time? This is so Google of them.
Because these mutherfuckers don’t get seats on the hype train, they buy the entire carriage.
Green line go up today, get bonus. Red line tomorrow next guys problem.
I read this a few weeks ago about it.
Great read, thank you.
🤖 I’m a bot that provides automatic summaries for articles:
Click here to see the summary
The feature, renamed “AI Overview,” is here now, and it feels like the biggest change to Google Search ever.
When Google decides you have an AI-appropriate query, it now takes a lot of scrolling to see web results.
Page three is the bottom half of the video box, then a “Discussions and forums” section with Reddit and Quora posts.
Google claims “that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query,” but that’s honestly hard to believe.
When Google takes the content from one or several sites, rearranges it with AI, and displays it, in full, at the top of the results, why would any user click through?
Assuming AI overview works the same way, Google has not said how it expects something like this to be sustainable for web publishers.
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Are we taking bets on how long it will be before Google Search ends up on killedbygoogle,com?
The sooner, the better. It’s so painful when I use Google these days. Why is it that smaller people can do seemingly obvious features like custom user-controlled site rankings, but the big players are completely incapable of that?
Which searches have user controlled site ranking? It sounds amazing
I know Kagi does, but aside from that I wouldn’t be surprised if SearXNG does too.
Why is it that smaller people can do seemingly obvious features like custom user-controlled site rankings, but the big players are completely incapable of that?
Because that would give control to the user. And we all know they hate us having that because they can’t shove their shit down our throats then
How long before Google ends up on killedbygoogle.com?
If I were a content creator, why would I still need to let Google crawl my site. It probably won’t bring any traffic to my site.
Site owners haven’t figured that out yet. They still cling to the notion that search optimization works. And it still does, to some extent.
Like, if you’re a small business owner providing local services in your city and you get customers that find you through Google, what can you do except continue to optimize for Google?
True. In your example, that makes sense. In cases where like newspaper/ journalism that earns ads revenue when ppl visit their articles, they will eventually lose those ads revenue when Gemini answers everything. But as u said, if they don’t let google to crawl, they lose ads revenue now. Tough choice.
If you haven’t already, folks, switch your default search engine over to a searx. You’ll gain back the ability to actually find useful results. It’s not so good for shopping, though.
I wasn’t aware of this search engine. Thanks!
I thought it was just an ad aggregator.
Ad and seo Spam&Scam websites aggregator*
I actually appreciate the “forums” option
honestly i don’t think this is too big a deal - search has always been more than just results like when you could enter in an equation and get a calculator widget or currency exchange.
i do think that stagnation has hit tech companies as a whole and i think google is suffering because of it. google i/o’s and android used to be so exciting now it just feels like they’re going through the motions (apple suffers from this too).
I would argue the opposite. These big companies have discovered what they believe to be the Holy Grail of technology (generative AI) and are now in a race unlike any seen before to deploy it as quickly as possible to the world and gain market dominance. Big tech is completely out of control right now, even the CEOs are describing it as “frantic” behind the scenes.
Why bother with Google at all?
Focuses on garbage these days
sometimes-correct summary without needing to click on a single result
Crazier than it sounds. We don’t see the page contents AT ALL by default.
Yet again destroying the internet even further.
No no no, you don’t want to go see pages with creative content. Stay here in my walled little garden, I have such wonders to show you
