In the grand scheme of things, the customer may have slightly more pull than the cashier ringing up their order, but it’s the CEO and the board of directors that control the narrative. That’s why we’re getting bigger and less fuel efficient vehicles, bigger and more fattening meal portions in restaurants, and bigger less affordable houses.
The trick is finding which customers are entitled idiots and un-customer them.
We became much better at doing that during covid. We all have enough stress already, we don’t need to take yours too!
A close friend works in a pet shop, and half the time the customer could not be more wrong or more of an asshole if their life depended on it, tbh.
We need a new place in hell, staffed entirely by vampire monster bunnies, for parents who bring their kids to a pet shop to let them “play with” the animals there and knock on the glasses and shit.
The saying has been corrupted. Selfridge originally meant the saying to mean customer complaints should be treated seriously so that customers do not feel cheated or deceived. Nowadays people take it to mean the customer can do no wrong and is king of all he surveys.
More that the customer has ultimate veto power over any deal. You can do everything absolutely perfectly, and the (potential) customer can still decide the deal is “wrong” and walk away completely.
You don’t have to convert every potential customer into an actual customer, but an actual customer will only convert if they believe they are “right”.
An actual customer can do no wrong, but not everyone who walks through your doors is an actual customer.
I always thought it was supposed to reference market sentiment.
If your company is focused on X, but is also doing Y, and the market is really taking up with Y, you need to focus on keeping Y alive and well. Makes for a successful company to respect the market’s wishes, and allows you to pursue X while Y is subsidizing it.
If you insist that X is the future, and put Y on the back burner to focus on X, well, the market will find a competitor who is doing Y better than you, and the market will abandon you.
Spez? Elon? You there guys?
Notice how a delicate ego has no place in business?
It really only applies if success of the company is your primary concern.
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Most people misunderstand the meaning, it’s not each customer that is always rights, it’s the customer base as a hole, but even that is meaningless when everything is owned by a handful of monopolies so consumers don’t even have a choice.
The whole saying is actually “The customer is always right, in matters of taste.”
No it’s not. The original coined saying is, “The customer is always right.” “In matters of taste” was added much later to try to temper the idiocy, and has never really widely caught on.
TBF, nobody unironically uses “the customer is always right”, other than entitled boomers who want to speak to the manager…
Inevitably the manager turns out to be some kid who isn’t any other than the staff member, and has no more authority anyway because the real powers that be are all in corporate offices.
The manager only has any real power if the business is privately owned not a branch of some megacorp.
Hey, as that former low-level supervisor kid, I resemble that remark!
TIL
I thought it was “in matters of paste”
This is the correct answer. All of the other explanations are dancing around this: no matter what YOU think of a particular product, if a customer is willing to buy it then YOUR opinion must be the wrong one.
I think OPs point was the exact opposite. They give three examples where “matters of taste” are narratives guided by boardroom profit in the last twenty years rather than actual consumer preference.
People didn’t want bigger cars. Corporations made bigger cars to circumvent American fuel efficiency regulations (because it’s cheaper to circumvent a law than it is to make a more efficient engine), and convinced consumers bigger is better. Size difference between the #1 selling truck in 1950 and 1990 is nothing compared to the difference between pre-CAFE and present day.
People don’t want huge, fattening meals when they go out. It’s cheaper for companies to give “more”, “saltier”, and “fattier” meals than it is to create “tastier” ones, and for the most part we’ve been hoodwinked again. I’m talking about the “buy one for here get one free to take home” promotions at Applebee’s.
People have been convinced owning a home is “the American dream”. Construction companies have found they can put a 2800sqft house on a .25 acre plot just as easily as they can a 1400sqft house, so that’s all they build. “Starter homes” aren’t as profitable as they used to be, so the companies are banking on the narrative they’ve created to force people out of apartments and into gigantic houses because it’s the “American dream”.
Do you have a source for this? I have tried to search for it but haven’t found anything, I’m starting to suspect that it is apocryphal.
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I’m not disagreeing with you, but looking at it from another perspective: the customer is always right in the sense that for a business to survive, it needs to have customers to buy their stuff and generate revenue. Yes, they will also keep cutting costs to increase profit, but not at the cost of knowingly dropping revenues.
The bigger less efficient vehicles and bigger less affordable houses just mean that we are not their target customers.
For houses, Blackstone and the other big companies buying them at any price are what the customers builders and landowners want. What their end goal is? I don’t have a clue.
As for cars, bigger less efficient ones are usually bought by less conscious customers, who don’t care as much about practicality and cost of ownership. For car companies, it is cheaper and easier to build a worse car, let it market itself, and sell it at a high margin than it is to develop something better and educate careful customers into why they are better. As such, many just simply choose to target the former. That group is their customer, and they are always right. If that segment shrinks or changes, the company’s policy will too.
Blackstone’s end goal is to make everyone a renter.
Is it even widely used anymore?
Only by asshole customers.
I think the saying is an abstract concept and began because the customer is always right if the business is doing well or not, but somehow the meaning got twisted around to an abomination of “Customer is entitled to bully, throw a tantrum and be arrogant and demanding.”
The maxim “The Customer is always right” comes from management and or ownership of a customer/retail business whose purpose was to promote the feeling in current and potential customers, that their needs were paramount to all other concerns, as a way for the business to procure and retain more customers, so that the business thrives and profit is made.
Employees feelings and work environment were purposefully ignored as being far less important than the income generated from customers who experience complete satisfaction in the transaction of money for goods and services, and can depend on their being equitable recompense should any issue or problem occur, to their ultimate benefit.
This was never an employee concerned protocol, only a customer and profit driven protocol, which businesses employed, and still sometimes employ.
“The Customer is Always Right” originally referred to the pricing of an item. Meaning if the customer thinks it’s a good price, then you’ve picked a good price. That’s it. It was never meant to be used as an excuse to bend over backwards to your customer’s every whim
No it didn’t. It always referred to customer service.
Damn it. I fell for another stupid internet fallacy.
I thought it was more about the design in the context of working with a client to make a custom product where they tell you the purpose and give you specs, you see that the product they are asking for sucks for the stated purpose and try to point that out but they argue it. At that point, just make the product they are asking for and let them sort out the rest. It’ll probably mean more money for you because they’ll be back to ask for the changes you originally suggested. Or who knows, maybe they are actually right.
That saying was not meant to be interpreted as literally true - it was designed to extract more money from customers who would generate repeat business = moar profits.
the customer is always an asshole
Although perhaps that’s not the best example of a service worker lol
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